CASE STUDY: CLICKUP
HOW CLICKUP SCALED SALES WITH LINKEDIN LIVE
The Old Process
ClickUp hosted webinars on their own website for attendees to tune in. They utilized co-branded landing pages for event registration along with a promotion strategy comprising of brand emails, organic social, and paid ads for the event.
Results: 400 attendees across 7 co-hosted webinars
With only two weeks of promotion, ClickUp’s first LinkedIn Live that leveraged our LLF strategy generated 1310 attendees. Since then, ClickUp has signed on a 6-month agreement to build an owned audience across 5 of their marketing team members’ accounts, host bi-weekly LinkedIn Live events, max-out invites across all 5 accounts, and message/email all attendees post event.
ClickUp organized a LinkedIn Live event within 24 hours to support an ongoing webinar series. During the live session, 321 people marked themselves as attending, resulting in a 65% show rate. After the live event, there were 877 total views and 681 unique viewers. This success highlights the benefits of building an owned audience, hosting live content on LinkedIn, leveraging its notification system, and having the event remain accessible on LinkedIn for additional viewers for up to 3-4 weeks post-event.
